Crafted with clean label, European ingredients for superior taste and texture, Banquet d'Or® Bake’ Up® pastries by Vandemoortele are easy to bake and easy to love—and they also happen to be the top choice for consumers.

Just announced during IDDBA 2022, Vandemoortele recently put its patented Bake’Up technology to the test by entering its authentic French Banquet d’Or pastries in a blind sensory competition held in Boston, Massachusetts. Of the 105 consumer participants who buy or eat croissants at least once a month, the majority rated Banquet d’Or Bake’Up croissants the highest. 

Tasted side-by-side with three other recipes from top competitors in the industry, Banquet d’Or Bake’Up croissants—made with real European butter—outperformed and over-delivered in every category: 

  • 75% of the panel gave Banquet d’Or Bake'Up Curved Croissant a score of 7/10 or more, citing taste, freshness and appearance as deciding factors in their ranking. 
  • 69% of the panel said they would buy Banquet d’Or’s authentic French pastries again and would most enjoy the perfectly flaky croissants for breakfast.
  • 66% of consumers said croissants should be made with real butter instead of margarine.


“I could not be more proud to celebrate this achievement for our entire team. These results not only recognize our longstanding expertise, but also our commitment to sourcing ingredients of the highest quality to produce the best tasting products in the market,” says Sabine Sagaert, Managing Director Bakery Products. “As a family-owned company, we continue to emphasize innovation and authenticity, and this overwhelmingly positive outcome validates our values and future goals.”

Beautifully fresh, deliciously easy